These are the possible reasons for sudden downfall of traffic for any website :
- Tracking the wrong rankings
- The Google “dance”. It’s normal for rankings to fluctuate.
- New website. In the event that dispatch another plan for a current site you can anticipate that your rankings should drop, paying little mind to how you deal with get ready for that dispatch, and paying little mind to how much better the new site is, as far as SEO, than the bygone one.
- New website no longer dispatched an upgraded site to supplant an old one and the rankings went down, at that point returned up immediately, much higher than they were previously, and now they've returned down marginally.
- Low quality links
- Losing good links
- Bad hosting.
- Incorrect robots.txt file
- Competitors
- Google update
- Algorithm updates
- Tracking errors
- Robots.txt rules
- Redirects
- Crawl errors
- Ranking losses
- XML sitemap changes
- Manual penalties
- De-indexing
- Cannibalizations
- SERP layout changes
- There may be chances too that it competitors are doing negative SEO against you. Moderate it.
- Negative SEO through competitors
- Over use of black hat SEO and grey hat SEO
- All website pages load time exceeding optimized time i.e. more than 5sec.
- Not mobile friendly
- Failing core web vitals
- Broken links in content
- Your competitors creating better content than you.
- Absence of structured markup on your webpages.
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